[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zpraku.cz\/psani-obsahu-webovych-stranek\/#Article","mainEntityOfPage":"https:\/\/www.zpraku.cz\/psani-obsahu-webovych-stranek\/","headline":"Psan\u00ed obsahu webov\u00fdch str\u00e1nek","name":"Psan\u00ed obsahu webov\u00fdch str\u00e1nek","description":"Nechcete se zat\u011b\u017eovat mali\u010dkostmi. V dne\u0161n\u00ed dob\u011b \u010dlov\u011bk nemus\u00ed um\u011bt v\u0161e. Faktem je, \u017ee tak\u00e9 jeden \u010dlov\u011bk by z\u0159ejm\u011b v\u0161echno ani na sto procent nemusel obs\u00e1hnout, proto jsou zde slu\u017eby, jako je tato. Texty na va\u0161e str\u00e1nky, obsah str\u00e1nek, origin\u00e1ln\u00ed \u010dl\u00e1nky, reklamn\u00ed sd\u011blen\u00ed, to v\u0161e obsahuje slu\u017eba pod n\u00e1zvem copywriting. \u0158ekneme si v\u00edce o tomto […]","datePublished":"2021-01-16","dateModified":"2021-01-16","author":{"@type":"Person","@id":"https:\/\/www.zpraku.cz\/author\/#Person","name":"","url":"https:\/\/www.zpraku.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zpraku.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zpraku.cz\/wp-content\/uploads\/notebook%20na%20kl%C3%ADn%C4%9B.jpeg","url":"https:\/\/www.zpraku.cz\/wp-content\/uploads\/notebook%20na%20kl%C3%ADn%C4%9B.jpeg","height":0,"width":0},"url":"https:\/\/www.zpraku.cz\/psani-obsahu-webovych-stranek\/","about":["Slu\u017eby"],"wordCount":400,"articleBody":"      Nechcete se zat\u011b\u017eovat mali\u010dkostmi. V dne\u0161n\u00ed dob\u011b \u010dlov\u011bk nemus\u00ed um\u011bt v\u0161e. Faktem je, \u017ee tak\u00e9 jeden \u010dlov\u011bk by z\u0159ejm\u011b v\u0161echno ani na sto procent nemusel obs\u00e1hnout, proto jsou zde slu\u017eby, jako je tato. Texty na va\u0161e str\u00e1nky, obsah str\u00e1nek, origin\u00e1ln\u00ed \u010dl\u00e1nky, reklamn\u00ed sd\u011blen\u00ed, to v\u0161e obsahuje slu\u017eba pod n\u00e1zvem copywriting.\u0158ekneme si v\u00edce o tomto konkr\u00e9tn\u00edm slov\u011b. Mnoh\u00fdm lidem je toti\u017e st\u00e1le pr\u00e1v\u011b tohle slovo nezn\u00e1m\u00e9 a dal\u0161\u00edm se jev\u00ed jako n\u011bjak\u00e9 kop\u00edrov\u00e1n\u00ed n\u011b\u010deho, proto\u017ee m\u00e1 hned na za\u010d\u00e1tku \u201ecopy\u201c. Jak je to tedy ve skute\u010dnosti? Copywriting neznamen\u00e1 kop\u00edrov\u00e1n\u00ed, ale znamen\u00e1 vytv\u00e1\u0159en\u00ed vlastn\u00edch text\u016f. \u201eCopy\u201c v tomto slov\u011b m\u00e1 v\u00fdznam reklamn\u00edho sd\u011blen\u00ed. \u201eWriting\u201c znamen\u00e1 ps\u00e1t. Odvozeno od slova writer \u010dili autor. Tak\u017ee se v podstat\u011b i podle p\u0159ekladu jedn\u00e1 o n\u011bkoho, kdo vytv\u00e1\u0159\u00ed origin\u00e1ln\u00ed texty a je jejich autorem, neboli \u017ee vytv\u00e1\u0159\u00ed reklamn\u00ed sd\u011blen\u00ed a je pisatel.Obecn\u011b plat\u00ed, \u017ee \u201ecopywrite\u0159i\u201c jsou texta\u0159i. Podle dostupn\u00fdch informac\u00ed, zadan\u00fdch po\u017eadavk\u016f a v\u017edy s trochou jedine\u010dnosti a v\u00fdjime\u010dnosti, proto\u017ee slova na pap\u00ed\u0159e, v dne\u0161n\u00ed dob\u011b sp\u00ed\u0161e na obrazovce, poch\u00e1z\u00ed p\u0159eci jen z jejich hlavy, tak jim nechejme trochu toho \u00fasp\u011bchu, p\u00ed\u0161\u00ed texty. Podle pot\u0159eb klient\u016f, podle po\u017eadavk\u016f, podle krit\u00e9ri\u00ed. S p\u0159ihl\u00e9dnut\u00edm na v\u0161echny okolnosti, s trochu originality, ale v\u017edy tak, aby to nakonec odpov\u00eddalo pot\u0159eb\u00e1m klient\u016f. Samoz\u0159ejm\u011b ka\u017ed\u00fd texta\u0159 mus\u00ed br\u00e1t v potaz tak\u00e9 \u010dtivost, proto se sna\u017e\u00ed ka\u017ed\u00fd \u010dl\u00e1nek napsat tak, aby byl pro lidi srozumiteln\u00fd, aby se \u201elidsky \u0159e\u010deno\u201c dob\u0159e \u010detl, aby byl snadn\u00fd na pochopen\u00ed, i p\u0159esto, \u017ee nap\u0159\u00edklad obsahuje odborn\u00e9 n\u00e1zvy \u010di zahrnuje slo\u017eitou problematiku.I z t\u011bchto d\u016fvod\u016f je to obor, o kter\u00fd je v posledn\u00edch letech velk\u00fd z\u00e1jem. Pokud m\u00e1te webov\u00e9 str\u00e1nky nebo rovnou eshop, pak jist\u011b v\u00edte, \u017ee pot\u0159ebujete spoustu text\u016f, aby cel\u00fd web vypadal p\u0159ehledn\u011b, aby byl p\u0159ipraven\u00fd na seo a byl kompletn\u011b hotov\u00fd. Texty se maj\u00ed tak\u00e9 obm\u011b\u0148ovat (aktualizovat), alespo\u0148 jednou za \u010das z n\u011bjak\u00e9 \u010d\u00e1sti.                                                                                                                                                                                                                                                                                                                                                                                                  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